5 Simple E-commerce Link Building Tactics

Table of Contents

1. Introduction
   • The Importance of Link Building for E-commerce SEO
2. Guest Blogging on Relevant Industry Sites
   • How Guest Blogging Works
   • Why Guest Blogging is Effective for Link Building
3. Product Reviews and Unboxing Videos
   • Reaching Out to Influencers and Bloggers
   • Encouraging Video Content for Link Building
   • Why Product Reviews and Unboxings Boost SEO
4. Building Relationships with Industry Partners
   • Partnering with Suppliers and Manufacturers
   • Creating Co-Branded Content
   • Offering Testimonials for Backlinks
   • Why Industry Relationships Benefit Link Building
5. Resource Pages and Directories
   • How Resource Pages and Directories Help
   • Finding Niche-Specific Directories
   • Why Directory Listings Improve SEO
6. Creating Shareable Content
   • Types of Shareable Content (Guides, Infographics, Tools)
   • Why Shareable Content Attracts Backlinks
7. Conclusion
   • Recap of Link Building Strategies
   • The Long-Term Benefits of Link Building for E-commerce Websites

This is all now a revolutionized world where everything is affected by clicks-and-sales. Therefore, making an online store to stand out among its competitors is of paramount importance. Through linking, one can boost the visibility of the website and enhance its search engine ranking. Link building is defined as the process through which hyperlinks can be found from other sources other than the one in question and are linked or attached to your domain such that it sends signals to search engines such as Google that your content is worth, trustworthy, and relevant.

It can be quite difficult for e-commerce businesses to use link building, but it certainly pays off. Quality backlinks, which generate traffic as well as increase domain authority and bring up rank in search engines, is what one should be looking to achieve. Among the things we will discuss in this article are five easy e-commerce linking tactics that would improve the SEO power of your website and thus take your business to the next level.

1. Guest Blogging on Industry-Oriented Sites

Guest blogging is one of the best and easiest link building strategies for online retailers. Writing quality guest posts for blogs within your niche or the industry not only positions the brand as an authority but also earns some juicy backlinks.

The Process:

In short, guest blogging implies contacting well-established blogs or websites in the industry with an offer to write an article. For your own original content, you can get referred back to your e-commerce store. Here is how you go about this:

Locate Relevant Blogs: Visit all those sites or blogs that cater to your target audience and have a good following. Relevant sites should belong to your industry or niche (e.g., fashion, electronics, home goods, etc.).

• Pitch Relevant Topics: After finding possible blogs, pitch ideas for articles that will be valuable to the audience of those blogs while also picking one that is relevant to your e-commerce shop. For topics, pick subjects with naturally occur link to your site.
• Create Top Quality Content: Compelling and informative yet interesting guest posts add value on the part of target blog readers. The more useful and engaging it will be, the more chances it has of seeing the light of day.
• Include into the Narrative a Natural Inbound Link: Write your guest post in a way that would lend itself to linking back naturally to your e-commerce site. Don’t over-optimize anchor text or link it in overly. The focus would be to create value adding content that feels organic. 

Why it Works: 

It’s the magic openness that creates guest blogging as a system that it uses to reach the already established audience while getting backlinks from the high-authority sites, helping in SEO, creating a brand image to a wider audience, and probably translating to more customers.

2. Product Reviews and Unboxings

Another cool tactic to drive backlinks to your e-commerce site is product reviews and unboxing videos. Influencers, bloggers, and video content creators in your niche can generate buzz for your products while also crediting them with some valuable backlinks from their reviews.

How it Works: 

Reach out to relevant influencers, bloggers, or video creators who specialize in reviewing products similar to those you sell. Offer to send them one of your products to include in the review, obviously free of charge. Lots of creators through their review will be willing to provide such additional benefit as including a link to your website or product page. Here’s how to approach it:

• Identify Relevant Influencers and Reviewers: Look for influencers or bloggers who focus on your niche and have a good following. Make sure they have an engaged audience who would be interested in your products.
• Free Gifts: Contact them and tell them you would like to send one of your products for free to them. Make it clear that this is for their honest review. It’d be appreciated if they would link back to your site.
• In Encouraging Unboxing Videos:Inviting influencers for unboxing videos can take your e-commerce store to an even larger height as unboxing videos are good to share. These sites are perfect for this content: YouTube, Instagram, and TikTok.
• Leverage Customer Reviews: Encourage your customers to write reviews about you on other review sites, on e-commerce platforms such as Amazon, or even on your own site. Most of them have those back-linking reviews to your store, which helps boost credibility a lot.

Why does it work: 

Product review and unboxing videos give you backlinks other than from trusted sources but also the ability to catch an influencer’s or blogger’s committed audience. Reviews-

3. Networking and Partnerships with Industries: 

You can build your link partnerships by networking with other e-commerce businesses, manufacturers, or suppliers within your industry. Such relationships would earn you quality, relevant links for your much-needed back links in this community.

• How It Works: Create Partnerships with Suppliers – For example, you can partner with a supplier if one of the products you sell is also sold by a supplier or manufacturer. You can reach them and ask a backlink. Most suppliers and manufacturers have their retailers or partners, and of course, they would like to have your store also included.
• Co-branded content: You may forge partnerships with other e-commerce companies or influencers to produce co-branded projects, which might include blog posts, social media promotions, or even collaborative product offerings. Thus, you will probably receive backlinks and shared exposure. 
• Provide Testimonials: Many companies include testimonials on their site from satisfied clients or retailers. If you have a good relationship with a supplier you might want to leave a testimonial with them, and in exchange ask for a backlink. 

Why It Works : 

There are numerous backlinks announced by industry partners. They relate to high authority in your niche. These backlinks are very valuable for SEO purposes but also help in increasing the faith in your brand in your industry.

4. Resource Pages and Directories

Many websites of different industries have their resource pages or business directory listing their trusted companies. So, get listed on these resource pages; it’s very simple yet powerful backlink generating. Such directories always comprise of very worthy relevant links, which can enhance your SEO efforts.

How It Works:

Search for online business directories and resource pages relevant to your industry. Some may ask for a submission or fees, while others tend to go free. Here is how you can use resource pages and directories:

• Look for Niche Directories Specific: Industry-specific directories or resource pages are better than generic directories. If you sell eco-friendly products, search for directories that reflect sustainable businesses.
• Submit Your E-commerce Store: After finding directories or resource pages related to your business, submit the details of your site to be included in their system. You should always give valid information along with a direct link to your product pages.
• Check Quality and Relevance: Always make sure that the directories you are submitting in have a high domain authority, which is pertaining to your niche. Stay away from low-quality spammy directories, since they can potentially hurt your SEO instead of benefiting it.

Why It Works:

Having an entry into directory or resource pages of its own industry gives the link to a credible source. It also builds your authority in that niche, as well as credibility, particularly if a directory is well-known in that industry.

5. Produce Content That Can Be Shared

Making such content available to be shared by others can be one of the good link-building strategies over the long term for an e-commerce site. Content that resonates with one’s audience most likely will be shared by other websites, bloggers, and influencers by generating natural backlinks.

How it Works:

Create In-Depth Guides or Tutorials: Create long guides or articles in “how to” format of great relevance to your products or your particular industry. For example, if you sell fitness tools, create a step-by-step workout guide using your products.

• Design Infographics: Visuals, especially infographics, are good to attract attention. Create info-rich infographics that will bring value and insights with respect to your products or niche. Infographic blogs mostly share and do backlinking to your site with that.
• Make Free Tools or Resources: Create, if possible, free tools, calculators, or resources that fall within the niche. For example, you sell clothes so there could be a size calculator.
• Evergreen Write Ups: These contents are relevant and valuable all the time since he has written a blog post on “How to Choose the Best Laptop Dealing With All the Names.” It will be adding links year-on-year because people always search for this term. 

Why It Works:

Shareable content creates links in the open because people want to mention it or share it with their audience. Value is a highly focused topic that would cause a piece to be linked from blogs, media, or industry experts.

Final Word

It is always important to build quality backlinks for your e-commerce site as a vital factor in your SEO strategy. The five tactics proclaimed as techniques to invite backlinks to your site include guest blogging, product review writing, networking, directory submissions, and creating sharable content. These strategies are quite powerful, and even if they are simple, they will work wonders for your site’s authority, traffic, and rankings-at least.

Remember that link building is a long-term activity that you will do whether or not your heart is into it, where consistency and patience come into play. You will build your quality link amounts not just for e-commerce site SEO for the sake of getting the search engines to like reviewing your store online but with it a competitive advantage over them to drive traffic to your store.

Just start small and strategically grow, and you’ll notice your link profile bloom. These tactics will prove to be successful for many a time in constructing the very foundation destined to lead your e-commerce business to online fortune.