5 Simple E-commerce Link Building Tactics

Table of Contents

1. Introduction
   • Importance of Backlinks in E-Commerce
   • Simplifying Link Building
2. Five Simple E-Commerce Link-Building Tactics
   • 2.1 Leverage Influencer and Affiliate Partnerships
     • Partnering with Influencers
     • Launching an Affiliate Program
     • Tools for Finding Influencers and Managing Affiliate Programs
   • 2.2 Create Link-Worthy Content
     • Types of Link-Worthy Content
       • Buying Guides and Tutorials
       • Infographics
       • Original Research or Data
     • Promoting Your Content
   • 2.3 Get Listed in Resource Pages
     • Identifying Relevant Resource Pages
     • Reaching Out to Website Owners
   • 2.4 Reclaim Broken Links
     • Identifying Broken Links
     • Reaching Out with Replacement Suggestions
   • 2.5 Collaborate with Complementary Brands
     • Co-Creating Content
     • Cross-Promoting Products
3. Conclusion
   • Recap of Strategies
   • Encouragement to Begin Implementation

Backlink construction is one of the most effective ways to increase the rankings of an e-commerce site on search engines. However, it is certainly a different ball game when you enter the world of link building. What if effective link creation does not have to be so complicated or so time-consuming? Here, now, are five simple tactics that you can use in e-commerce link building to come up with authority and traffic for your site.

1.  Leverage Influencers and Affiliates

• Perhaps, the biggest way a vendor would help you with backlinks is through influencers and affiliates, and below is how it works:
• Through Influencers: Reach out to your consultants in your area of specialty and ask them to review your product or apply them in their own content. Most of them would have a blog or website where they will include a link to your store. 
• An Affiliate Program: Build an affiliate program that motivates bloggers and people dialing towards your stuffs: Sending visitors that link to the site contributes to the profits of both. 

Consultative Rec: Find out what inventions within your industry via Buzzsumo and create your affiliate program using Refersion.

2. Link-Worthy Content

• Attracting backlinks with high-quality and engaging content. Linkable content ideas include: 
• Buying Guides and Tutorials: Create detailed buying guides or tutorials to help customers make informed decisions about purchases of your products.
• Infographics: Perhaps most shareable form of media is the infographics, which are very often cited by other sites.
• Original Research or Data: Carry out a survey or study in relation to your niche and publish its results. Data-backed resources are linked to by an industry professional and sometimes even bloggers.

Pro Tip: Promote your content through email outreach and social media-for a wider audience and increase sharing.

3. Brand Yourself to Resource Pages. 

• Various sites have resource pages, which include some worthwhile tools, products, or services in their respective niches. The e-commerce store should find this as an opportunity to get itself listed on pages. Here’s how you do that: 
• Find Relevant Resource Page: Search for possible site using queries like ‘[niche]+ useful resources’, ‘[niche]+ recommended products.’ Reach Out: Contact the site owner or the editor with a polite email explaining how your store can be a great addition to their list. 

Pro Tip: Mention the unique or valuable reasons for them, and you have better chances of being listed.’

4. Reclaiming Broken Links

• Broken links provide a big opening for backlinks. Find a website linking to a broken page that fits your niche. You could contact them and tell them to replace that dead link with a link to your site. You can follow the process here:
• Find Broken Links: Use tools such as Ahrefs’ Broken Link Checker or Check My Links to find broken links related to your industry.
• Offer Replacement: Reach out to the webmaster and notify them about the broken link. Gently propose your page as a more relevant option.

In fact, the content on your website should closely match what is intended by the original link to make it seamless.

5. Collaboration With Other Complementary Brands

• Linking together through complementary (non-competing) brands would surely open many doors towards reciprocal benefit. Some examples may include:
• Co-Creating Content: You can join another brand with you in developing a piece of content, whether a blog post, video, or infographic to share with each other and link on the sites.
• Cross-Promote Products: Use each other’s blogs or newsletters to recommend your products with links to one another’s sites.
• Last Seen Tip: Seek brands that have the same target market but are selling different products. A yoga clothing-store may have collaborated with a yoga mat manufacturer, for example.

Conclusion

E-commerce link building doesn’t have to be complicated. By focusing on these five simple tactics—leveraging influencer partnerships, creating link-worthy content, getting listed in resource pages, reclaiming broken links, and collaborating with complementary brands—you can steadily grow your backlink profile and improve your search engine rankings. Start implementing these strategies today and watch your e-commerce store gain more visibility and authority in your niche!